DECA Crash Course Week 4: Digging Deeper

Hey everyone! Today I'll be providing a worksheet-style questionnaire for all of you to use when you're solidifying your business ideas. I geared this toward entrepreneurship events, but check it out if you're doing IMCs, ORs, or the like!

Week 4: Digging Deeper

Critical to excelling at entrepreneurship events is knowing your business, from the target market to the best geographic location to launch to your financials. The first step in creating a solid business plan, therefore, is fleshing out your idea. Similar to how authors develop their worlds in scific novels, to write a good report, it's important to immerse yourself in your company. Defining your business early on can also save you a lot of confusion, especially if you're working with others who may have a different vision than you. 

Before you jump into writing your report, spend time thinking about various aspects of your business. Is the existing market large enough? Is your business really solving problems, or is it more for fun? 

Here's a questionnaire I created for all of you to fill out when digging deeper into your business:

Digging Deeper

• Company Name
• My business in 50 words
• Three problems my business solves
• How my business solves these problems (3 solutions)
• Main features of my business
• Who would be interested (clearly define demographics, geographics, psychographics, etc.)?
• Who else may be interested (secondary target market)?
• Additional features drawing in customers
• The solutions to the problems I fix + why my business is better
• Quick sketches (app prototypes, store layouts, etc.)
• Timeline/tentative schedule for working on my project

Hope this quick questionnaire helped you delve further into your company ideas. Let me know if you'd like the printable version of this questionnaire (Blogger doesn't allow file uploads :( ). If you have any questions, please don't hesitate to leave a comment or use this form here! Lastly, don't forget to follow using the button on the bottom (mobile version) or button on the sidebar (web version) ;). See you next week!